At mdg, experienced event and association professionals, strategy gurus, branding experts, digital dynamos, creative geniuses, research nerds, multi-linguists and other uniquely qualified marketing and public relations professionals work together to achieve positive results for event and association clients.
Leadership and Agency Management
Kimberly Hardcastle-Geddes, CEM
With 15 years of event marketing experience, a Master of Science in Business Administration and an uncanny ability to switch from left-brain to right-brain thinking (and back again), Hardcastle blends focus and discipline with innovative thinking and creativity to craft unique solutions for agency clients. She’s a CEM faculty member, a Krakoff Leaders Institute alumna, the editor of mdg’s marketing newsletter, a presenter of industry seminars on strategic marketing planning and, most importantly, an integral collaborator for several prominent association and event clients across in the country. She’s also a mom, runner, reader, lover of east coast cities and west coast beaches and is known to eat lunch at her desk as early as 9:15 a.m.
With more than 20 years in senior leadership positions in the industry, Vincent is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. Vinnie is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry.
With a background in non-profit management and hospitality, Amanda thrives on helping people. The desire to make things easier for those around her combined with her love of organizing make her the ideal administrative assistant. Amanda earned a bachelor’s degree in Integrated Marketing Communications from Butler University and a certificate in Non-profit Management. She is also a certified yoga teacher, amateur photographer and tea enthusiast.
vice president, event marketing
Even at the tender age of 8, Caitlin could read the writing on the wall: Lemonade’s heyday had come and gone. Thus, she began her marketing career as sole proprietor of the only fresh grapefruit juice stand in the neighborhood. Thanks to the use of innovative thinking, a clear competitive differentiator and a keen understanding of her audience, she enjoyed the sweet (or in this case, sour) taste of success for the first time. In the intervening years, she’s used the same recipe to market conferences and trade shows within a wide range of industries, including healthcare, renewable energy, media, technology, and luxury goods. Now armed with two MBA degrees in Marketing and International Business, Caitlin’s tools may be more sophisticated, but her goal is the same: to help clients create and seize opportunities based on market conditions and to stand out in a world of sameness.
Jennifer Johnson, CAE
vice president, association marketing
With more than 20 years in the non-profit sector, Jennifer has lead marketing initiatives across organizations representing a number of diverse fields, including K-12 and higher education, health and human services, technology, corporate governance and financial services. She specializes in relationship marketing and the development of integrated campaigns that acquire, engage and retain. Jennifer has an undergraduate degree in Communications from Penn State University and a Master of Science in Marketing from Johns Hopkins University. She is also a Certified Association Executive.
senior vice president
With 22 years of marketing and advertising experience, Julie takes a big-picture, strategic approach to all her projects. A detailed planner and skilled executor, she has a keen ability to create campaigns that generate positive results, including a high rate of return on her clients’ budgets. Before joining mdg, Julie worked on both the agency and client side to develop multi-channel marketing campaigns for several high profile hotels and casinos in Las Vegas.
Human Resources Specialist
Kerry has worked in the human resources field in higher education, private banking and technology. She holds a Bachelor’s degree in Finance from Providence College and specializes in payroll, recruiting, benefits and other HR areas at mdg. Even though she’s a Boston girl at heart, Kerry loves the eternal 70 degree weather of San Diego and also enjoys traveling, hiking, friends and family.
accounting & human resources manager
Responsible for accounting, human resources and office operations, Suzanne provides a comprehensive array of critical services to the mdg team. Suzanne earned her Bachelors in Business Administration from San Diego State University and has over 25 years of accounting and office admin experience. Prior to joining mdg, Suzanne worked for a construction company that completed many infrastructure public works projects in San Diego.
Marketing Coordinator – Agency Activities
Tali earned a Bachelor of Arts in Communication with a focus in Public Relations and a minor in Creative Writing from the University of Maryland, College Park. Tali’s attention to detail and organization skills mixed with her creativity and positive outlook create the perfect attitude to get things done. At mdg, Tali is putting her background of writing, editing and communicating to use with her work on internal projects and marketing. Tali is obsessed with her nephews, mini dachshund and the latest fashion trends.
Marketing and Public Relations
With a background in experiential educational program marketing, Alexandra manages strategy and implementation of multichannel marketing campaigns with results in mind. Since 2011, Alexandra has been managing marketing and communications strategy for educational leadership programs, maintaining relationships with educational partners and vendors and generating more than $5 million in revenue. Outside of work, Alexandra enjoys cooking, spending time with family and friends, and travels any chance she gets, 18 countries and counting!
Alexis holds a Bachelor of Business Administration with a specialization in Marketing from Adelphi University. Before joining mdg, she worked in the higher education and non-profit industries. Most recently, she worked for a media staffing organization serving clients from non-profit organizations to international companies to large financial institutions. During her time there, she provided clients with skilled media and creative talent in order to create impactful campaigns, while growing her knowledge in media and production. Alexis brings her attention to detail, passion and love for working with clients to mdg, where she continues to grow her skills in strategic marketing and communications.
Amie is a dynamic marketer and project manager with a sharp eye for detail. She believes in using customer research to guide strategic initiatives and closely analyzing data and metrics to maximize campaign impact for her clients. Prior to joining mdg, Amie spent more than a decade at Reed Exhibitions where she worked across a number of industry trade shows and led the marketing campaigns for the security & life safety event portfolio. She received a Bachelor’s degree in business administration from the University of North Carolina at Chapel Hill.
Andrew has more than eleven years of marketing and advertising experience and a reputation for creating successful campaigns that provide solutions to his clients’ most formidable business challenges. Prior to joining mdg, Andrew developed and executed fully-integrated direct marketing and communications campaigns for a wide range of federal government clients. In addition to his experience in behavior-changing marketing initiatives, Andrew applies a strategic approach to problem solving, has excellent attention to detail and connects both personally and professionally with his clients.
Fun Fact: Andrew works in DC!
international marketing specialist
Anjia is mdg’s global nomad-in-residence, with almost two decades of experience living and working overseas in South America, the Middle East, Europe, and South Asia. Anjia helps mdg clients navigate foreign markets, cultivate and deepen relationships with key international industry stakeholders, and uncover unique market insights to maximize the value of international outreach. Prior to her work with mdg, Anjia held positions with the departments of Commerce and State, national environmental nonprofit organizations and a global advertising agency.
Armed with a B.A. in Psychology from University of Maryland, Ashleigh began her career at the DC Chapter of the Cystic Fibrosis Foundation where she was responsible for event planning, marketing and fundraising. At mdg, she is known for her creativity, organization, eye for detail and the ability to anticipate her clients’ needs. Originally from Durban, South Africa, she enjoys traveling, tennis, painting, and spending time with family, including her dog, Charlie.
Bob Farrace, CAE
director of public affairs
With 17 years of experience in non-profit communications, Bob has lead award-winning publishing programs and strategic communications campaigns that engage the target audience and enhance the client’s public-facing and industry-facing images. Bob specializes in public relations and public affairs initiatives that leverage a blend of traditional and new media and build the self-advocacy capacity of professionals in education—a particular industry focus of the Reston office. Bob has a Bachelor’s degree in English and Spanish and a Master’s degree in Education, both from La Salle University in his native city of Philadelphia.
Carly Boatwright holds a Communications degree with a Certificate in Advertising and a minor in Film Studies from the University of Tulsa. Once a collegiate volleyball player, Carly thrives in collaborative, dynamic environments. Prior to joining mdg, she honed her skills in fundraising, marketing and project management through a series of internships and a promotions assistant position with the Tulsa Drillers.
Armed with a Master’s degree in Communication from Virginia Tech, a strong research background, a can-do attitude and relentless attention to detail, Cecilia contributes value on multiple levels of her clients’ campaigns. She’s lived in the U.K., Luxembourg, Argentina, Mexico, Haiti and the Dominican Republic and speaks fluent Spanish, French and German. Cecilia loves dogs, travelling, hiking and staying fit.
Cristina serves as the day-to-day contact on her accounts, managing the strategic-to-creative translation process to tackle her clients’ toughest marketing challenges. With a background in higher education, nonprofit, research and, of course, marketing, Cristina brings a broad, fresh perspective to every project she manages. She holds a B.A. in communication from the University of Illinois at Urbana-Champaign. A proud Chicago native, she’s on a quest to find San Diego’s best taco.
Database Marketing Manager
Derek began his career in database marketing in 1999, at Barona Resort & Casino, where he was responsible for all marketing data. During his 12 year tenure, Barona took home 30 local, regional, and national awards and mentions for its marketing programs. At mdg, Derek applies his expertise to help clients analyze data and use it to craft personalized messaging for their target audiences. When he isn’t bridging the gap between marketing and data, he makes homemade marshmallows.
Elena holds a Bachelor of Arts degree in Government with minors in Arabic and Environmental Studies from Georgetown University. She relishes the challenge of tackling a diverse array of projects and has applied her skills to nonprofit program management, international financial litigation, and community and corporate outreach. Most recently, Elena worked at a nonprofit focused on K-8 STEM education, where she helped expand programmatic participation through targeted marketing campaigns, event coordination and outreach.
Erin understands the myriad challenges facing mdg clients as they navigate today’s complex, turbulent and often-uncertain business environment. She co-founded and successfully led a nanotechnology trade association and bolstered her security and policy experience at a leading national security think tank. With her unique perspective, Erin draws upon a blend of insight, innate skill and experience to find innovative solutions to organizational challenges and develop campaigns that highlight organizational strengths. She holds her Masters in Leadership from Georgetown University and her Bachelors in Business Administration from Johns Hopkins University.
account strategist & digital marketing specialist
Jacquelyn manages daily operations, oversees execution of campaign deliverables and keeps campaign elements on schedule, on budget and on target. Jacquelyn manages campaigns for three of Trade Show Executive’s Gold 100 trade shows and has worked in Europe for InfoNxx and Pepe Jeans London. She recently earned her MBA from the University of San Diego.
Jennifer Jones, CAE
Account Strategist & Director of Communications
Jennifer is a Certified Association Executive with extensive experience in communications, marketing, publications and strategic partnerships. Past accomplishments include leading the launch of a monthly magazine and three websites as well as identifying new revenue sources at several healthcare and education associations. She comes to mdg from SHAPE America, where she most recently led a major renaming and rebranding initiative and was part of the team honored with two “Power of A” awards from The Center for Association Leadership. Jennifer lives in northern Virginia with her husband, two sons and dog Lucy.
Jennifer Prahl earned her B.S. in Public Relations from the University of Tennessee. In her hometown of Knoxville, often called the biggest small town in America, Jennifer began her career with a non-profit opera working in event marketing and fundraising. Before joining mdg, she created marketing, social media and sales strategies in the trade show and fitness industries. Jennifer embraces a good challenge and has found that the most rewarding work comes from facing complex and demanding obstacles. Outside of work, she challenges herself in physical activities like running and biking. Jennifer loves to travel and has visited several countries including Germany, Jamaica, India and the U.A.E.
Jessica Stevens earned her B.A in Public Relations from the University of South Carolina. She began her marketing career at a medical non-profit working to expand brand recognition and implement various marketing initiatives. Armed with experience in both the creative and the technical aspects of marketing, Jessica has the ability to address client pain points and see a campaign through to completion, while addressing every detail along the way. Jessica welcomes a challenge and strives to help clients identify market opportunities and realize them with innovative strategy and impactful marketing solutions.
Kasey Connors, CAE
With a passion for creating unique experiences for members, attendees and stakeholders, Kasey truly connects with her clients and their diverse audiences. She excels at forging relationships to implement marketing strategies and brand alignment to increase attendance and engagement at events. She understands the dynamics of associations and adeptly navigates the challenges faced to create new opportunities for growth. Prior to joining mdg, Kasey oversaw marketing and events in various industries including sports, non-profit, associations, hospitality and events. Kasey has an undergraduate degree from University of Delaware and a MBA in Marketing from Drexel University. She is also a Certified Association Executive.
Having worked in the consumer goods and manufacturing industries, Katy has diverse experience marketing to retailers, engineers, and other business leaders and – most importantly – she understands how to adapt her approach accordingly. She builds strong relationships with her clients by proactively managing expectations, timelines, and all the other details along the way. She holds a BS in Apparel Merchandising and a Minor in Business from Auburn University.
Kelly is an accomplished, award-winning marketing professional, creating effective marketing and advertising campaigns since 2001. A graduate of the Fashion Institute of Technology, with a BS in Marketing, she’s a creative visionary with proven success in developing overall brand vision and strategy. Kelly won five National Capital Region Emmy Awards for campaigns she created with the Washington Wizards. At mdg, she builds long-term client relationships, drives creative solutions and manages all aspects of integrated marketing campaigns. In her free time, Kelly enjoys traveling and touring wineries around the world.
vip program specialist
Kimberly “KC” Coerr has over twenty-five years experience in meeting, event and exhibition pre-show and on site management. KC has worked with several of the largest trade shows in the United States, including the Specialty Equipment Market Association SEMA Show, as well as the Association of Woodworking & Furnishings Suppliers AWFS Fair and the Diving Equipment & Marketing Association DEMA Show; trade show management companies; and automotive road shows. KC holds a degree in French Studies from Stanford University and is a fan of Stanford Football.
With previous marketing experience in the beauty, insurance and music products industries, Lara has a knack for understanding unique client needs when developing large-scale campaigns and managing the smallest details. Before joining mdg, she spent nearly 14 years as a writer at NAMM, creating strategic messaging to increase association membership and trade show participation. She is a graduate of the University of St. Thomas with a double major in Journalism and Sociology, and has received certifications in Marketing and Digital Design from the University of California, San Diego.
Lindsay is a proven project manager for a variety of mediums, including public relations, direct mail, and relationship management. Prior to joining mdg, Lindsay worked primarily with federal and local government clients to execute integrated marketing campaigns and develop print collateral. Lindsay earned a BA in Communication Studies with a Minor in Graphic Design from Longwood University.
director of marketing operations
Liz has a diverse background in marketing and management as well as broad exposure to the non-profit and corporate sectors. She has over 20 years of experience in developing, executing, and analyzing successful strategic marketing plans as well as setting objectives and budgets targeted toward achieving the long-term goals and initiatives of an organization. She is a strong believer in collaborative leadership and data-driven decision making. Before joining mdg, Liz worked in marketing for the National Association of Secondary School Principals (NASSP). In addition to entrepreneurial and consulting stints, she also worked many years in the telecommunications industry for corporations like Verizon and TimeWarner, where she managed all marketing endeavors for a multi-state region. Liz has a Bachelor of Arts in Communication Arts from James Madison University.
Talk about world experience! Madhavi has worked and studied in the UK, Canada, UAE, and India. She brings a passionate, can-do-attitude and a depth of knowledge to mdg. Prior to joining the team, she was working in PR in Dubai, where she increased public awareness for a variety of start-up companies. Madhavi’s past experience also includes working for Y&R Brands in Toronto, TBWA in Abu-Dhabi, with a stint at CNN-IBN in New Delhi. Her most exciting assignment so far has been advertising for the Abu-Dhabi F1 races. Madhavi completed her Bachelor of Arts in Communication Studies from Wilfrid Laurier University and her Masters from Warwick Business School.
Marissa is an integrated marketing strategist with experience in implementing digital and print marketing campaigns, social media management, events and promotions. Prior to mdg, Marissa fell in love with event marketing at the National Automobile Dealers Association after consistently driving attendance to their annual meetings. She graduated from Howard University with a BBA in Marketing and makes multitasking look easy.
account director & pr strategist
Nick has been directing and implementing public relations strategies for a wide swath of corporate, energy, non-profit, tech, start-up, golf-lifestyle, healthcare and academic clients since the early 2000’s. With a degree in Communications from Elizabethtown College and a passion for PR, Nick manages projects, leads client teams, drafts news releases, integrates social media, guides branding exercises, handles crisis communications, conducts media training, scripts senior executive messaging and secures trade and national media coverage for mdg clients across the country.
Nicole launched her career at a small nonprofit helping to bolster public outreach efforts and manage event attendee databases. Equipped with experience in digital marketing, social media, graphic design, and analytics, she brings the creative and technical aspects of marketing together. Nicole welcomes challenges and utilizes the most up-to-date technology to increase efficiency and streamline processes for a more effective marketing campaign.
Born and raised in Mexico City, Nicole brings a creative, international perspective to her accounts as well as the ability to find unconventional solutions to conventional visitor and exhibitor acquisition objectives. From direct marketing to media planning and buying to managing expectations onsite, Nicole strives to always exceed her clients’ expectations.
Peyton earned a B.S. in Business Administration concentrating in Marketing and a minor in Communications Studies from Longwood University in Farmville, Virginia. Before joining mdg, she worked primarily with federal government clients on branding, event management, media monitoring, collateral development, public relations, and industry/stakeholder outreach and relationship management. Outside of work, Peyton loves to travel, visit antique stores, and spend time with friends and family.
The daughter of a retired association president and a multi-tasking domestic goddess, Rachel Peterson was born with leadership, problem solving and project management in her blood. Fit with a unique understanding of the inner functioning of the not-for-profit world, she has influenced the direction of a wide breadth of marketing campaigns including industry events, volunteer, certification and standards programs. She believes that the user experience is what drives satisfaction and that satisfaction is what creates lifelong relationships. This philosophy is mirrored in the priority she puts on building and maintaining a rapport with her clients and her team, and her end goal of connecting members to their association for life.
Rachel is a dynamic marketer with an eye for branding and design. Prior to joining mdg, she executed integrated marketing campaigns in the Public Relations and Communications events sector, where she honed her skills in social media, analytics, SEO and digital marketing. Rachel earned a Bachelor of Arts in Global Studies and minors in Graphic Design and Business from Lehigh University in Bethlehem, PA.
Sara holds a Bachelor of Arts in Communication with a focus in Public Relations from the University of Maryland. Before joining mdg, Sara applied her marketing acumen to the JCC Association in Jerusalem and, most recently, the American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.) in Washington, DC. Sara specializes in association marketing, is known to sweat the details so her clients don’t have to, and believes that print is not dead.
A self-identified modern marketer, Sara believes in the power of harnessing technology and creativity to provide “marketing moments” for her clients. Sara began her event experience at a biotechnology trade association, serving in customer service, registration, sponsorship and marketing and leading multiple events ranging from 100 to 15,000 attendees. After discovering her true passion was event marketing, she never looked back. Sara strives to deliver personal, impactful and effective marketing to her mdg clients that resonates throughout the “show cycle”. In her downtime, she loves exploring DC, eats/sleeps/breathes the NBA, practices yoga and dreams about the next destination on her travel wishlist.
Prior to joining mdg, Shantelle launched and ran a commercial real estate-focused marketing agency, where she served two of the most notable mixed-use development projects in the nation. To provide expert tactical and strategic guidance to her clients, Shantelle carefully listens to their needs and goals and then translates objectives into creative, effective and efficient marketing and public relations campaigns. Shantelle holds a Bachelor of Science in Counseling with a minor in Journalism from the University of Maryland, College Park.
Shauna is a strategic problem-solver and ardent project manager. A creative thinker and detailed executer, she utilizes data-informed decision making to guide association clients through project timelines with a results-focused eye. Prior to joining mdg, Shauna served the public sector events market, including government and education technology with re-evaluation and re-positioning campaigns. She is a graduate of the University of Virginia with a double major in English and Sociology.
Design and Messaging
With a BFA in graphic design, Channing brings 15 years of production and design experience to mdg. Prior to moving to San Diego from Albuquerque, New Mexico, he served as production director for the Albuquerque Business First (a business news publication owned by American City Business Journals), where he received awards for Advertising Design, Publication Design and Typography. Prior to that, Channing worked in design firm/print shop environments, where he managed a multitude of design projects from conception to completion.
Jersey girl by birth, San Diegan by choice, Christina received her Bachelor of Arts degree in Media Studies and Spanish from Penn State University and is currently pursuing her Master of Arts degree in Latin American Studies at San Diego State University. Highlights of her professional career include 10 years of progressive marketing roles in the health care industry, a full portfolio of articles published in national and regional magazines and her copywriting position at mdg, where she blends her marketing acumen, passion for writing and strong communication skills to help advance the objectives of her clients.
With a strong background in traffic and print and a dynamic personality, Cory is one of the unsung heroes at mdg. He keeps the cogs moving, helping ensure all client deliverables are executed on time, on budget and without a hitch. Cory graduated with honors from CSUSM with a B.A. in Communications. Prior to joining mdg, he held the position of Traffic Specialist for a multinational biotechnology company. When Cory isn’t working, he is feeding his creative soul through travel.
Versatile writer and experienced strategist, Elaine built and sold one of the largest advertising agencies in Anchorage, Alaska before heading to warmer climes and joining mdg. Her award-winning concepts and strategic copy have created effective voices for mdg clients since 1994.
With experience in fashion, retail, action sports, entertainment and health care, Kacia’s diverse background serves her well in an agency environment. She holds a Master of Arts degree in Design Strategy and Innovation from Rocky Mountain College of Art and Design and a Bachelor of Arts degree in Sociology from Saint Anselm College. Kacia’s creative serves as the platform on which mdg’s results-generating campaigns are built. When she’s not in her creative zone you can find her checking dream surf destinations off her bucket list.
With a Master of Arts in Sociology from the University of California, San Diego, Larissa draws on a scientific understanding of human social behavior to craft messaging and reach target audiences. She combines an extensive research background with diverse experience in fields such as consumer electronics, education, earth science and health care. The characteristics that make her an effective copywriter for mdg (visualization, planning, mental focus and determination) also make her a formidable billiards player.
With a BA from San Diego State University, numerous design awards and 10 years of experience with big name clients such as Procter and Gamble, the San Diego Natural History Museum and Marika Sportswear, Laura is an integral member of the creative team. Her on-target concepts and marketing-driven designs, both print and electronic, have been impressing mdg clients for more than three years.
graphic designer / production specialist
Lisa has over 20 years of experience in print design, with a strong emphasis on magazine design and conference materials. She has worked in associations and creative studios as well as run her own design business for five years. She has earned numerous awards for digital design, print design, and creative direction. Lisa recently returned to school for a certificate in Web Design Management. Lisa danced in a ballet company for eight years and still attempts to take classes on a regular basis (with varied results).
Michelle has over 20 years of experience working in corporate and non-profit marketing departments. She enjoys working with clients and taking their digital and print projects from vision to reality. She is a relocated Brit, who after many years of being in America, still loves all things British. Michelle has an undergraduate degree in Journalism with a Graphic Design concentration from Liberty University.
senior graphic designer
Michelle Shirey is a multidisciplinary designer with a broad range of experience creating solutions for an equally broad range of clients. She calls on a combination of design research and an iterative and collaborative process to develop treatments that are unique to each organization she works with. Prior to joining mdg, she led design efforts for clients including Whirlpool Corporation, Lockheed Martin and T. Rowe Price. Michelle holds a Bachelor of Science in Industrial Design from Virginia Tech, as well as a Master of Science in Design from Arizona State University.
An educator by trade, Sam knows what it means to encourage curiosity and engagement about any subject. A strong writer with more than ten years experience in teaching, program management, and communications, Sam comes to mdg having worked at educational institutions, the federal government, and nonprofits. She graduated from the University of Washington with a B.A. in English Language and Literature and a M.A. in Medieval Literature from the University of York, UK. Outside of work, Sam enjoys traveling, reading and learning to play music.
With a Masters Degree in Visual Communication from Burg Giebichenstein (University of Art and Design) in hand, Susanne packed her bags and moved from Germany to the United States in 1999. mdg discovered her in 2004, while working as a photographer’s assistant on a photo shoot, and she’s been creating award-winning work for the agency’s clients ever since. Prior to joining mdg, Susanne worked as a freelance designer for the San Diego Museum of Man and for Stahlphotographics, where she continues to moonlight during her free time.
Let’s talk! A firm believer that all effective messaging begins with a conversation, Terry asks questions (plural) and won’t stop until she gets answers—all of them. Terry brings to mdg more than a decade of marketing communication experience from association, education, and retail circles. Earlier in her career, she held marketing and public relations roles with radio and TV stations where she conceptualized and managed numerous promotions and live events. Terry completed her BA in Communications and graduate study in Digital Media Skills at American University in Washington, D.C. A stickler for details, Terry is a passionate defender of the Oxford comma.
A transplanted New Yorker who has been writing and editing professionally since 1997, Vanessa has produced a full spectrum of advertising and public relations copy for industries ranging from gourmet food to book publishing. Balancing writing mechanics with the delivery of a clear, powerful message, she strives to fully understand her client’s audience to create copy that connects. Prior to joining mdg, she developed revenue-generating digital content for Top 10 e-commerce retailer, QVC — writing thousands of creative product descriptions, as well as landing pages, e-newsletters, blogs, product inserts, magazine articles and print ads — and crafted long-form marketing copy for The Great Courses, an educational company based in Chantilly, Virginia. Earlier in her career, she served as a copywriter for Macy’s, specializing in print campaigns and direct mail promoting fashion, beauty and special events. Vanessa received her bachelor’s in Magazine Journalism and master’s in Museum Studies from Syracuse University.
digital marketing specialist
Amanda has a motley background in digital marketing with a focus in paid search, analytics and web strategy, while working in a myriad of industries, including, hospitality, K-12 education, food service, outdoor boating recreation and cyber security. She graduated with honors from McDaniel College with a Bachelor’s degree in History, and is in the process of completing a Master’s degree in Integrated Marketing Communications from Georgetown University. In her spare time she loves hanging out with her school-aged daughter, hiking, napping (Zzzz), traveling, eating, and singing loudly and proudly anywhere the nerve strikes.
director of web strategy
Though his focus is all things web, Ben aims to be a true Renaissance man, applying his technology savvy and Bachelor of Arts in writing to provide clients with dynamic web and email solutions that wow users and administrators alike. His other passions include mathematics, which makes him an ideal analytics manager, and music, which makes him fun to hang out with at parties.
Social Media Specialist
With a background in social media, content development and creative advertising, Courtney works to build meaningful, consistent relationships between her clients and their audiences. The strategic campaigns she plans increase visibility, drive traffic and increase engagement. What’s more, they include KPIs and analytics tracking that measure ROI. She earned a communications degree in Public Relations and a Spanish degree from The Pennsylvania State University and currently lives in Arlington, Virginia.
designer and web developer
With a BFA in Graphic Design and three years of experience at the helm of his own agency, Erik has a keen understanding of web design and web development. He’s been honing his skills since 2008 and keeping mdg on the forefront of new trends and technology solutions since 2015.
web developer and ux/ui specialist
Combining knowledge in international relations acquired from the University of Toronto with experience as a web editor and developer, Michael possesses a unique skill set spanning the creative and technical sides of web publishing. With a history of developing innovative solutions that bridge the gap between the needs of his clients and the challenges of implementation in an ever-changing digital world, Michael is a welcome addition to the mdg web team. He hails from the frigid north (Rochester, New York to be exact) and is now enjoying life a little closer to the equator.
Director of Social & Digital
With a track record of success in social media, content and inbound marketing, Santana is helping mdg clients win in the digital age. She graduated with honors from Columbia University in New York, has lived in three countries and has traveled to nearly fifty. A speaker of English, German and Spanish, Santana blends her global viewpoint, passion for analytics and vast marketing experience to develop creative solutions that increase event attendance and association membership for a wide portfolio of agency clients. If she¹s not online figuring out the newest tech-y tools, you can find her running, reading, traveling, laughing, or singing in the office.
An electronic media guru and IT expert, Tom manages the development and execution of our clients’ websites, email broadcasts and dynamic media campaigns. With a BA in Graphic Design from California State University at Fresno and several years of experience working for companies like DirecTV and Apple, Tom has been an essential member of MDG’s creative team since 2005.
As the founder of mdg, Denise built a far-reaching reputation in the trade show industry by consistently delivering positive results for a wide range of national and international clients. Her commitment to building a collaborative culture, ensuring creative excellence and passionately pursing the right ‘strategic-to-creative translation’ continue to be cornerstones of the mdg brand.
Joey & Soonie
chief canine officers
They say opposites attract and this office romance is a telling example. Joey was a stray who appeared in mdg‘s yard looking for an owner. He enjoys eating trash, once fought off a coyote and has become one of the fastest dogs at the dog park. Soonie is from Beverly Hills, and loves fashion, ice cream and tough dogs from the wrong side of the tracks. Both can be found curled up under desks or cuddled on laps, providing stress relief and creative inspiration to the human members of the mdg team.