Hardcastle to Talk Attendance at IAEE Southwest Showcase

President of mdg, Kimberly Hardcastle-Geddes, will take the stage at IAEE’s Southwest Showcase to discuss forward-thinking tactics to increase attendee participation. Register now and make plans to attend … 20 Marketing Marvels to Increase Attendance IAEE Southwest Showcase http://southwestshowcase.org/southwest-showcase-2016/ Austin, Texas Thursday, January 26 | 9:45 am to 10:45 am Session Description: In the worldRead More

mdg wins 9 Art of the Show Awards

mdg has garnered five First Place awards and four Honorable Mentions for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for theRead More

Largest IBIE in 96-Year History

IBIE 2016, held at the Las Vegas Convention Center from October 8-11, was the largest event in the show’s 96-year history. With the addition of a new hall, a completely sold-out exhibit floor and more new product categories including cold storage, pizza, transportation, safety/sanitation and confectionery, the event united all facets of the grain basedRead More

Inniss to Talk Tech at Expo! Expo!

mdg’s social butterfly, Santana Inniss will take the stage at IAEE’s Expo! Expo! to discuss the use of Geotargeting for growing prospect lists, impressions, conversions and ultimately event attendance. Register now and make plans to attend …

Polito featured in TSNN Leadership Spotlight

As part of its 20th anniversary celebration, Trade Show News Network (TSNN) is celebrating the accomplishments of leaders within the trade show industry. mdg’s very own Vincent Polito was featured in a recent column that chronicles his more than 25 years of launching and developing conferences and exhibitions. http://www.tsnn.com/news-blogs/trade-show-leader-mdgs-vinnie-polito

WPA Produces Largest SuperZoo Ever

MONROVIA, CA – SuperZoo—North America’s leading pet retail trade exposition and conference produced by World Pet Association (WPA)—recently wrapped its largest show to date at the Mandalay Bay in Las Vegas with a more than four percent increase in attendees and eight percent increase in companies attending over 2015 as well as nearly 1,200 exhibitorsRead More

Polito Takes the Stage at SISO

mdg owner and live events expert, Vinnie Polito, is scheduled to speak at the upcoming SISO Leadership Conference taking place August 9-11 in Cleveland, Ohio. Greg Topalian from Left Field Media will moderate the session, “Learn How to Launch from the Experts”, covering the creation of new events from the ground up. Polito and fellowRead More

Jennifer Johnson, Caitlin Fox Assume Leadership Roles at mdg

SAN DIEGO – Association and event marketing agency mdg has promoted Jennifer Johnson to vice president, association marketing, and Caitlin Fox to vice president, event marketing. “The move is part of an ongoing strategy to further strengthen the agency’s primary business units,” says mdg principal Vincent Polito. “By elevating these industry experts into executive leadership,Read More

mdg + NASSP recognized by ASAE and AM&P

The National Association of Secondary School Principals is the recipient of a 2016 ASAE Gold Circle Merit Award for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign initiative including an editorial overhaul for its client, and oversees the monthly editorial and production of the magazine. The highly-competitive Gold Circle Award program is peer-reviewedRead More

Associations, let’s shine! mdg exhibited at MM&C in DC

mdg showcased solutions at ASAE’s 2016 Marketing, Membership, & Communications Conference The ASAE, the leading organization representing association professionals, hosted its annual Marketing, Membership, & Communications Conference June 13–14 in Washington, D.C. The conference emphasized education resources exploring the latest trends, technologies, and strategies designed to help associations excel in the face of marketing challengesRead More

Woof! Atlanta Pet Fair Attendance Up 6 percent

Atlanta Pet Fair & Conference Moves to Georgia International Convention Center and Realizes 6 Percent Attendance Uptick The recently-concluded Atlanta Pet Fair & Conference – the Southeast’s largest competition and trade show for professional pet stylists – saw a 6 percent spike in attendance at its newly expanded event at the Georgia International Convention Center,Read More

World of Concrete Hits 7 Year High

World of Concrete 2016 exceeded expectations across the board. This signature event for the concrete industry drew 60,110 registered professionals, up from 55,779 in 2015, and featured more than 1,532 companies exhibiting across more than 743,889 net square feet of space, an increase of more than 67,000 net square feet from 2015. This was theRead More

31 Random Acts of Kindness to Kick Start New Year

For the fourth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, mdg performed 26 Random ActsRead More

mdg Supports Small Businesses with Employee Shopping Blitz

Bicoastal marketing and public relations firm mdg (Marketing Design Group) challenged its employees to shop small on November 28, 2015, aka Small Business Saturday, reimbursing participants for a portion of their purchases. mdg’s, 52-person workforce, spanning three locations, joined the Small Business Saturday movement and patronized shops related to industries served by agency clients.

NBAA’s 2015 Convention Demonstrates Vitality of Show and Industry

The National Business Aviation Association’s (NBAA’s) 2015 Business Aviation Convention & Exhibition (NBAA2015) held November 17-19, 2015 in Las Vegas was a resounding success. “In addition to the strong participation from exhibitors and attendees alike, our industry’s largest event once again showcased the size and significance of the business aviation community, as well as theRead More

Four First Place Art of the Show Awards to mdg

mdg has garnered four first place awards and one Honorable mention for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized forRead More

US News Hospital of Tomorrow Attracts Top Health Care Leaders

Washington, D.C. – An impressive roster of influential health care executives, policymakers, patient advocates and industry analysts gathered in Washington, D.C. last week for U.S. News & World Report’s third annual Hospital of Tomorrow forum. Hospital executives from 16 out of 17 U.S. News Best Hospitals and 5 out of 11 U.S. News Best Children’s HospitalsRead More

Expo! Expo! Education Program to Feature Maurer, Hardcastle

It will be “All About Solutions” when mdg superstars, Claudia Maurer and Kimberly Hardcastle, take the stage at their upcoming sessions during IAEE’s Expo! Expo! Mark your calendars, register and plan to join us at these interactive sessions … Attracting U.S. Organizers, Exhibitors and Attendees to Your Exhibitions Wednesday, December 2  |  8:30 am to 9:30 am ClaudiaRead More

The NASSP Reinvention

Read the full article by Katie Bascuas on Associations Now: On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand, the National Association of Secondary School Principals decided it was time to reimagine itself. One big change: bringing an advertising agency in-house to revamp the organization’s marketing,Read More

SuperZoo Leads Pet Industry

LAS VEGAS, NV (August 12, 2015) — Pet retail tradeshow SuperZoo, held in Mandalay Bay from July 21-23, rallied in people and products of all colors and sizes by the thousands, once again proving to be the leading event of the pet industry. With 8 percent more companies in attendance than the previous year, SuperZooRead More