Associations, let’s shine! mdg exhibited at MM&C in DC

mdg showcased solutions at ASAE’s 2016 Marketing, Membership, & Communications Conference The ASAE, the leading organization representing association professionals, hosted its annual Marketing, Membership, & Communications Conference June 13–14 in Washington, D.C. The conference emphasized education resources exploring the latest trends, technologies, and strategies designed to help associations excel in the face of marketing challengesRead More

Woof! Atlanta Pet Fair Attendance Up 6 percent

Atlanta Pet Fair & Conference Moves to Georgia International Convention Center and Realizes 6 Percent Attendance Uptick The recently-concluded Atlanta Pet Fair & Conference – the Southeast’s largest competition and trade show for professional pet stylists – saw a 6 percent spike in attendance at its newly expanded event at the Georgia International Convention Center,Read More

World of Concrete Hits 7 Year High

World of Concrete 2016 exceeded expectations across the board. This signature event for the concrete industry drew 60,110 registered professionals, up from 55,779 in 2015, and featured more than 1,532 companies exhibiting across more than 743,889 net square feet of space, an increase of more than 67,000 net square feet from 2015. This was theRead More

31 Random Acts of Kindness to Kick Start New Year

For the fourth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, mdg performed 26 Random ActsRead More

mdg Supports Small Businesses with Employee Shopping Blitz

Bicoastal marketing and public relations firm mdg (Marketing Design Group) challenged its employees to shop small on November 28, 2015, aka Small Business Saturday, reimbursing participants for a portion of their purchases. mdg’s, 52-person workforce, spanning three locations, joined the Small Business Saturday movement and patronized shops related to industries served by agency clients.

NBAA’s 2015 Convention Demonstrates Vitality of Show and Industry

The National Business Aviation Association’s (NBAA’s) 2015 Business Aviation Convention & Exhibition (NBAA2015) held November 17-19, 2015 in Las Vegas was a resounding success. “In addition to the strong participation from exhibitors and attendees alike, our industry’s largest event once again showcased the size and significance of the business aviation community, as well as theRead More

Four First Place Art of the Show Awards to mdg

mdg has garnered four first place awards and one Honorable mention for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized forRead More

US News Hospital of Tomorrow Attracts Top Health Care Leaders

Washington, D.C. – An impressive roster of influential health care executives, policymakers, patient advocates and industry analysts gathered in Washington, D.C. last week for U.S. News & World Report’s third annual Hospital of Tomorrow forum. Hospital executives from 16 out of 17 U.S. News Best Hospitals and 5 out of 11 U.S. News Best Children’s HospitalsRead More

Expo! Expo! Education Program to Feature Maurer, Hardcastle

It will be “All About Solutions” when mdg superstars, Claudia Maurer and Kimberly Hardcastle, take the stage at their upcoming sessions during IAEE’s Expo! Expo! Mark your calendars, register and plan to join us at these interactive sessions … Attracting U.S. Organizers, Exhibitors and Attendees to Your Exhibitions Wednesday, December 2  |  8:30 am to 9:30 am ClaudiaRead More

The NASSP Reinvention

Read the full article by Katie Bascuas on Associations Now: On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand, the National Association of Secondary School Principals decided it was time to reimagine itself. One big change: bringing an advertising agency in-house to revamp the organization’s marketing,Read More

SuperZoo Leads Pet Industry

LAS VEGAS, NV (August 12, 2015) — Pet retail tradeshow SuperZoo, held in Mandalay Bay from July 21-23, rallied in people and products of all colors and sizes by the thousands, once again proving to be the leading event of the pet industry. With 8 percent more companies in attendance than the previous year, SuperZooRead More

Team Jen take ASAE Detroit by Storm

Jennifer Johnson, Director of Strategy, and Jennifer Jones, Director of Communications, joined their client, Dennis Sadler, Deputy Executive Director of Operations for the National Association of Secondary School Principals, to present on the revolutionary approach to supporting association initiatives at ASAE’s 2015 Annual Meeting & Exhibition. The presentation, entitled “Culture Shift: A New Organizational Model”Read More

Annual BOMA Meeting Breaks Records

Washington, D.C. — BOMA International hosted its annual Conference & Expo at the award-winning Los Angeles Convention Center, June 28-30, 2015. As commercial real estate’s most important event of the year, the event is a critical, career-advancing opportunity for property professionals who are serious about crafting their success in the ever-changing, high-stakes business of office, industrial and mixed-useRead More

mdg participates in Second Annual Exhibitions Day on Capitol Hill

Washington, D.C. – June 9, 2015 – Vincent Polito, Kimberly Hardcastle and Caitlin Fox of mdg visited lawmakers on Capitol Hill this month to address key issues that threaten the industry’s $71.3 billion contribution to the U.S. GDP. As participants of Exhibitions Day, an industry platform to engage in face-to-face dialogue with members of Congress,Read More

Second Annual MEDICAL WORLD AMERICAS Exceeds Expectations

HOUSTON, TX – April 30, 2015 – With a roster of 2,319 healthcare professionals, the 2015 MEDICAL WORLD AMERICAS (MWA) Conference and Expo was held at Houston’s George R. Brown Convention Center April 27-29, 2015. A diverse group of attendees, ranging from clinicians and administrators to supply chain and association executives, gathered to address solutionsRead More

NPE 2015 Largest in 69-year History

The NPE2015: International Plastics Showcase, held March 23-27 in Orlando, Florida, was the largest in its 69-year history and drew the highest attendance ever in its first show cycle with mdg. SPI: The Plastics Industry Trade Association, which owns the show, projected the number of exhibitors to match and possibly exceed the record of 2,009Read More

Excitement and Energy at World of Concrete

Dallas, Texas. World of Concrete completed its 41st event this month with double-digit growth, exceeding expectations across the board. The annual, international event for concrete and masonry professionals drew 55,779 registered professionals, up from just over 48,000 in 2014, and featured more than 1,459 companies exhibiting across more than 675,000 net square feet, an increaseRead More

Ignite ’15 Energizes School Leaders in San Diego

Reston, Virginia. The National Association of Secondary School Principals (NASSP) held its annual Ignite conference at the San Diego Convention Center, February 19-21, 2015. Ignite is the only professional development event devoted exclusively to the needs of school leaders, providing the resources and inspiration principals need to more effectively guide their school to greatness. ThisRead More

Sharing Knowledge and Making Headlines

Recognized for its thought leadership in event and association marketing, mdg is frequently asked to contribute to articles about best practices in branding, messaging, social media and more. Over the past several months, mdg specialists have been sharing advice with editors of some of the industry’s leading trade publications, in the United States and Europe.Read More

Bicostal Agency mdg Supports Small Businesses with Shopping Blitz

Bicoastal marketing and public relations firm mdg (Marketing Design Group) challenged its employees to shop small this Small Business Saturday, reimbursing participants for a portion of their purchases, as a way to support other small businesses in their communities. Twenty-four mdg employees, spanning three locations, joined the Small Business Saturday movement and patronized shops relatedRead More