Pre-ECEF session to feature Reed, Feathr

President of mdg Kimberly Hardcastle-Geddes will be joined by mdg’s Director of Social + Digital, Santana Inniss, Reed Exhibition’s Senior Vice President, Digital, Koley Corte, and Feathr’s Co-Founder, CEO, Aleksander Levental. The Future of Attendee Acquisition http://www.marketingdesigngroup.com/webpanel/ JW Marriott – Salon I | Washington, DC Tuesday, May 30  |  3:30 – 5:00 pm Session Description:Read More

Hardcastle moderates panel at TSE Fastest 50

On Thursday, April 20 in Chicago, Illinois, mdg president, Kimberly Hardcastle-Geddes, lead a panel of experts discussing the right mix of best- and next-practices, covering everything from persona development to message mapping to automation to digital advertising and more. Panelists included Ed Nichols, VP of Events at SouthComm, Laura Santella-Saccone, CMO of the Specialty Food AssociationRead More

mdg Launches Exclusive Partnership with Feathr

mdg has entered into an exclusive partnership with Feathr, the global leader in data-driven event marketing, and will make the event tech company’s advanced data platform immediately available for its extensive roster of trade show and conference clients. Under the agreement, mdg clients will have access to Feathr’s Event Marketing Cloud, which simplifies the centralizationRead More

Anjia Nicolaidis to Lead International Marketing Division at mdg

Event marketing agency mdg has recruited Anjia Nicolaidis to serve as its International Marketing Specialist. The hire is part of the agency’s ongoing commitment to providing strategic international marketing counsel for its roster of association and for-profit event clients. Nicolaidis will lead an existing team of marketing strategists, including those who have lived and workedRead More

A Day Without a Woman at mdg?

mdg’ers—whether conservative, liberal, or somewhere in between—have been collectively raising their level of political awareness and social activism over the past several months. From supporting independently-owned businesses to sending letters outlining their priorities to members of Congress, to servicing a Meals on Wheels route in San Diego, the mdg team is striving to positively impactRead More

mdg & NASSP win Association TRENDS All-Media Contest

The National Association of Secondary School Principals (NASSP) has been recognized by Association TRENDS All-Media competition for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign and editorial overhaul for NASSP and oversees the monthly production of the magazine, which placed for awards for Most Improved Magazine or Journal, as well as Best Monthly ProfessionalRead More

IBIE Featured in PCMA Convene

How do mdg and the International Baking Industry Expo (IBIE) Show Committee keep the triennial trade show from getting stale? Christopher Durso of PCMA Convene shares our story here.

mdg Starts New Year with 40 Acts of Kindness

For the fifth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings in Newtown, Conn. In an effort to honor the 26 innocent lives lost on December 14, 2012, agency employees (andRead More

Hardcastle Named Contributing Editor at Trade Show Executive

The always-dynamic marketing side of trade shows is undergoing massive changes, and Trade Show Executive (TSE) is launching a new column devoted to this fluid and freewheeling topic. A “News You Can Use” column will debut in the January issue of TSE as a co-operative venture with mdg (Marketing Design Group), the top public relations andRead More

Hardcastle to Talk Attendance at IAEE Southwest Showcase

President of mdg, Kimberly Hardcastle-Geddes, will take the stage at IAEE’s Southwest Showcase to discuss forward-thinking tactics to increase attendee participation. Register now and make plans to attend … 20 Marketing Marvels to Increase Attendance IAEE Southwest Showcase http://southwestshowcase.org/southwest-showcase-2016/ Austin, Texas Thursday, January 26 | 9:45 am to 10:45 am Session Description: In the worldRead More

mdg wins 9 Art of the Show Awards

mdg has garnered five First Place awards and four Honorable Mentions for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for theRead More

Largest IBIE in 96-Year History

IBIE 2016, held at the Las Vegas Convention Center from October 8-11, was the largest event in the show’s 96-year history. With the addition of a new hall, a completely sold-out exhibit floor and more new product categories including cold storage, pizza, transportation, safety/sanitation and confectionery, the event united all facets of the grain basedRead More

Inniss to Talk Tech at Expo! Expo!

mdg’s social butterfly, Santana Inniss will take the stage at IAEE’s Expo! Expo! to discuss the use of Geotargeting for growing prospect lists, impressions, conversions and ultimately event attendance. Register now and make plans to attend …

Polito featured in TSNN Leadership Spotlight

As part of its 20th anniversary celebration, Trade Show News Network (TSNN) is celebrating the accomplishments of leaders within the trade show industry. mdg’s very own Vincent Polito was featured in a recent column that chronicles his more than 25 years of launching and developing conferences and exhibitions. http://www.tsnn.com/news-blogs/trade-show-leader-mdgs-vinnie-polito

WPA Produces Largest SuperZoo Ever

MONROVIA, CA – SuperZoo—North America’s leading pet retail trade exposition and conference produced by World Pet Association (WPA)—recently wrapped its largest show to date at the Mandalay Bay in Las Vegas with a more than four percent increase in attendees and eight percent increase in companies attending over 2015 as well as nearly 1,200 exhibitorsRead More

Polito Takes the Stage at SISO

mdg owner and live events expert, Vinnie Polito, is scheduled to speak at the upcoming SISO Leadership Conference taking place August 9-11 in Cleveland, Ohio. Greg Topalian from Left Field Media will moderate the session, “Learn How to Launch from the Experts”, covering the creation of new events from the ground up. Polito and fellowRead More

mdg + NASSP recognized by ASAE and AM&P

The National Association of Secondary School Principals is the recipient of a 2016 ASAE Gold Circle Merit Award for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign initiative including an editorial overhaul for its client, and oversees the monthly editorial and production of the magazine. The highly-competitive Gold Circle Award program is peer-reviewedRead More

Associations, let’s shine! mdg exhibited at MM&C in DC

mdg showcased solutions at ASAE’s 2016 Marketing, Membership, & Communications Conference The ASAE, the leading organization representing association professionals, hosted its annual Marketing, Membership, & Communications Conference June 13–14 in Washington, D.C. The conference emphasized education resources exploring the latest trends, technologies, and strategies designed to help associations excel in the face of marketing challengesRead More

Woof! Atlanta Pet Fair Attendance Up 6 percent

Atlanta Pet Fair & Conference Moves to Georgia International Convention Center and Realizes 6 Percent Attendance Uptick The recently-concluded Atlanta Pet Fair & Conference – the Southeast’s largest competition and trade show for professional pet stylists – saw a 6 percent spike in attendance at its newly expanded event at the Georgia International Convention Center,Read More

World of Concrete Hits 7 Year High

World of Concrete 2016 exceeded expectations across the board. This signature event for the concrete industry drew 60,110 registered professionals, up from 55,779 in 2015, and featured more than 1,532 companies exhibiting across more than 743,889 net square feet of space, an increase of more than 67,000 net square feet from 2015. This was theRead More