The Inner Circle newsletter is our way of sharing with you, our circle, what we’re up to, what we’re learning about and what successes our clients are achieving. Our goal is to produce timely, interesting and thought-provoking content for the greater good of the industry – ultimately creating “A-ha!” moments for association and event marketing professionals. Here’s a complete listing of Inner Circle topics from the past 8 years, in case you missed them the first time around or just want to reference them as you plan your next strategic campaign.
Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.