Let’s Get Digital!

Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.

4 ideas for your next event!

In my opinion, SXSW is the gold standard when it comes to events. It’s the perfect combination of pop culture, innovation, and inspiration that attracts thousands of movers and shakers from across the country and around the world in marketing, tech, music and film. Here are four of the many applicable event-marketing lessons that I learned from my experience this year…

Navigating the Journey to Personalized Attendee Relationships

From personalized online styling services like Stitch Fix to Amazon suggesting items to purchase based on your previous shopping history, our world is becoming more and more personalized. This personalization allows products, businesses or brands to build a relationship with prospects and customers. Recently, mdg has begun applying this approach to building personalized relationships with event attendees for our clients through customer journey maps.