Orchestrating a Seamless Prospect Experience

In today’s integrated media landscape an intelligent, omni-channel marketing campaign is critical to ensuring that your tactics are strategically in tune. Here’s our advice for getting your instruments playing in perfect harmony: Step one: Begin your composition An effective omni-channel campaign begins well before you deploy your first tactic. A solid understanding of the big-pictureRead More

A Pirate’s Guide to Trade Show PaRrgh

When navigating the (often) rough waters of trade show public relations, it’s helpful to have the support of a good crew. mdg’s public relations experts are old salts when it comes to the creation – and execution – of integrated plans that keep events top of mind with trade and mainstream press. Their expert adviceRead More

A New Look at Social Media for Event Marketers

We all know social platforms are a critical part of the marketing mix, but are you leveraging them to their fullest capabilities? Social platforms are rapidly evolving to remain relevant and they’ve added several new features. Here’s what you need to know about the big four and how to integrate them into your social mediaRead More

What I Took Away from ASAE’s Annual Meeting

Last month, thousands of association professionals united in Toronto to learn, network and gain inspiration from each other. Personally, I achieved all those objectives and came back to work feeling motivated to translate my knowledge into action and to share my key takeaways… Tell Relatable Stories As we tell stories about our events and/or associationRead More