Inner Circle Archive
Thinking Small for Big Returns
There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals Read More…
5 Ways Influencer Marketing Is a Game-Changer for Events
Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences. If you haven’t added it into the mix Read More…
New Year, New Resolutions for Event Marketers
Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely Read More…
The New Exhibitor Reality
Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy. Because of Read More…