Entrepreneurial Lessons for Event Marketing

According to Exhibit Surveys 46% of trade show attendees go to only one event per year. In a day and age when events compete for the same (and often shrinking) pool of attendee prospects, how can your event stand above others as THE ONE? We found answers to this question in an unlikely place: iCONICRead More

Don’t Get Emotional

It’s far too easy, as business-to-business marketers, to forget that we are not, in fact, marketing to businesses. We’re marketing to people—people who have hopes, dreams, fears, ambitions, aspirations and other deep feelings about their careers, industries, professions and livelihoods. When we forget about these emotions, and the ability they have to compel participation atRead More

Let’s Get Digital!

Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.