UX, short for user experience, is up there with SEO/SEM and responsive design as one of the trendiest web-related terms in the marketing world. And why not? Good marketing focuses on a specific audience’s wants and needs; UX brings that philosophy to bear online, tapping into the hidden preferences site visitors demonstrate. But with any new wave of information comes misinformation, especially when it relates to a topic as capricious as the internet. Check your expectations about UX against this list of common misconceptions.
Sunny California was host to IAEE’s Expo! Expo! last month and, as expected, the event was full of innovation and bright ideas for event marketers. The “show for shows” sparked provocative conversations, facilitated new connections, and presented industry professionals with inspiration for 2017. mdg‘s employees, clients and friends have shared a few of their favorite takeaways…
As much as we love press releases (you’d have to pry them from our Kung Fu grip), they’re not the only building blocks with which our public relations campaigns are built. Now more than ever, we’re leveraging organic social media; galvanizing local community leaders; utilizing the power of influencers; and thinking more creatively to develop innovative, integrated campaigns for our association and event clients. We thought we’d share a few of our recent successes in hopes that they might inspire your next PR initiative.
A consolidating industry. Low-carb diet fads that won’t die. Niche competitors around every corner. That’s what mdg has been up against since we began marketing the triennial International Baking Industry Exposition (IBIE) in 2007. So, just how is it that attendance has increased by 65 percent since then (from just under 14,000 attendees to just over 23,000)? Here are a few ingredients in our carefully crafted recipe for success.