PR: It’s all about content, community and creativity.

As much as we love press releases (you’d have to pry them from our Kung Fu grip), they’re not the only building blocks with which our public relations campaigns are built. Now more than ever, we’re leveraging organic social media; galvanizing local community leaders; utilizing the power of influencers; and thinking more creatively to develop innovative, integrated campaigns for our association and event clients. We thought we’d share a few of our recent successes in hopes that they might inspire your next PR initiative.

Baking a Difference

A consolidating industry. Low-carb diet fads that won’t die. Niche competitors around every corner. That’s what mdg has been up against since we began marketing the triennial International Baking Industry Exposition (IBIE) in 2007. So, just how is it that attendance has increased by 65 percent since then (from just under 14,000 attendees to just over 23,000)? Here are a few ingredients in our carefully crafted recipe for success.

Predicting the future of events.

CEIR Predict, held September 14–15 in Washington, D.C., attracts senior executives within the exhibition industry for a deep-dive discussion about current economic, political and societal trends with the goal of identifying strategies, tactics, tools and technologies necessary to serve transforming markets. For those of you who weren’t there, I’ve edited and cleaned up my notes for you here…

Best in Show: SuperZoo!

SuperZoo recently wrapped its largest show in history at Mandalay Bay in Las Vegas, cementing its place as the largest (in both the number of buyers and exhibitors) pet retail show in North America. How did mdg help World Pet Association (WPA) achieve this record-breaking attendance success? Let’s ask the marketing team…