On June 1 at the J.W. Marriott in Washington, D.C., Galen Poss will lead Charlie McCurdy, David Loechner and Deborah Sexton in a moderated discussion about how new technologies, new competitors and the increased pressure for continuous innovation have shaped the evolution of the events business. As an ECEF sponsor, mdg convinced these three visionaries to give InnerCircle readers a sneak peek at their upcoming session.
A poorly organized event or association website impedes visitors, wasting their time and increasing the chance they leave without registering, joining or otherwise consuming the content for which they’re hungry. The art and science of website organization is called information architecture (IA), and it’s one of the most important elements of a site build orRead More
Database marketing is the art and science of taking individuals, grouping them based upon common characteristics and speaking to them with language that feels personalized. It’s getting the right messages to the right people at the right time.
Do your attendees and exhibitors have such positive experiences that they tell their colleagues about your event? Are your association members so passionate about your organization that their referrals are driving up your member numbers?
Each year, mdg asks its employees, clients and friends what they learned, discovered and/or enjoyed about Expo! Expo!, the International Association of Exhibitions and Events’ annual meeting.
Trade show professionals are uniquely remarkable individuals – combining expertise in strategic planning, project management and operational execution to flawlessly produce events of great scope and magnitude, year in and year out.
In an increasingly digital media environment, you have to get more creative with how you use press releases to reach trade media. It can still be an incredibly effective tool—but only when done right.
Nowadays, many events are experiencing verified rates of 50 percent (and sometimes worse). Here are a few of the tactics we are using to keep registrants excited and engaged all the way up to the show.
In Chicago, Galen Poss, Gary Shapiro and Greg Topalian discuss the evolution of the existing trade show model, as well as the tools, technologies and methods for facilitating commerce that will (hopefully) keep face-to-face, experiential media the preferred choice of CMOs.
China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.
Website redesign projects are infamous for “scope creep.” The key to keeping things on track? Preparation! With a thorough discovery process, you can help ensure your site comes in on time and under budget.
More than 200 event industry executives gathered at Sam Lippman’s ECEF to glean inspiration and share ideas for creating and promoting trade shows and conferences—now and into the future.
NPE2015 was the largest in its 69-year history, the best attended and the most international. Here are just a few strategies and tactics used by mdg and NPE that contributed to the record-breaking results.
Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the opportunity?
As a marketing professional, your job is to make sure that important news about your association or event breaks through clutter, gets noticed and gets read. With the average American receiving over 2,000 text-based messages each day, though, this task is getting increasingly difficult.
At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more.
Last month, the mdg team traveled to Los Angeles for IAEE’s Expo! Expo! to teach, to learn, to meet with industry friends and, in Vinnie’s case, to be recognized with the association’s highest honor, the Pinnacle Award!
Proper use of the hashtag can propel a social media campaign from second-string sidelines to Superbowl status.
Celebrating Vinnie Polito, recipient of IAEE’s Pinnacle Award.
How to loop LinkedIn groups into your marketing strategy.