The Inner Circle newsletter is our way of sharing with you, our circle, what we’re up to, what we’re learning about and what successes our clients are achieving. Our goal is to produce timely, interesting and thought-provoking content for the greater good of the industry - ultimately creating “A-ha!” moments for association and event marketing professionals. Here’s a complete listing of Inner Circle topics from the past 8 years, in case you missed them the first time around or just want to reference them as you plan your next strategic campaign.

Guess what happened at Expo! Expo!

Each year, mdg asks its employees, clients and friends what they learned, discovered and/or enjoyed about Expo! Expo!, the International Association of Exhibitions and Events’ annual meeting.

New Year’s Resolutions for Trade Show Marketers

Trade show professionals are uniquely remarkable individuals – combining expertise in strategic planning, project management and operational execution to flawlessly produce events of great scope and magnitude, year in and year out.

Don’t Write Off the Press Release

In an increasingly digital media environment, you have to get more creative with how you use press releases to reach trade media. It can still be an incredibly effective tool—but only when done right.

4 Easy Tactics to Avoid No-Shows

Nowadays, many events are experiencing verified rates of 50 percent (and sometimes worse). Here are a few of the tactics we are using to keep registrants excited and engaged all the way up to the show.

CEIR Predict to Explore Business Models of the Future

In Chicago, Galen Poss, Gary Shapiro and Greg Topalian discuss the evolution of the existing trade show model, as well as the tools, technologies and methods for facilitating commerce that will (hopefully) keep face-to-face, experiential media the preferred choice of CMOs.

WeChat: Winning the Chinese Market

China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.

8 Tips for Kicking Off Your Website Redesign

Website redesign projects are infamous for “scope creep.” The key to keeping things on track? Preparation! With a thorough discovery process, you can help ensure your site comes in on time and under budget.

Making the Most of the Media Interview

Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the opportunity?

Using Infographics to Tell Your Story

As a marketing professional, your job is to make sure that important news about your association or event breaks through clutter, gets noticed and gets read. With the average American receiving over 2,000 text-based messages each day, though, this task is getting increasingly difficult.

Sharing Knowledge and Making Headlines

At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more.

Our Recap of IAEE’s Expo! Expo!

Last month, the mdg team traveled to Los Angeles for IAEE’s Expo! Expo! to teach, to learn, to meet with industry friends and, in Vinnie’s case, to be recognized with the association’s highest honor, the Pinnacle Award!

Selfies and Silos

It was 2013’s word of the year. Learn about key takeaways from the 2014 ASAE Marketing, Membership & Communications Conference.