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<!--Generated by Squarespace V5 Site Server v5.13.166 (http://www.squarespace.com) on Thu, 20 Jun 2013 00:17:23 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>news</title><subtitle>news</subtitle><id>http://www.marketingdesigngroup.com/news/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.marketingdesigngroup.com/news/"/><link rel="self" type="application/atom+xml" href="http://www.marketingdesigngroup.com/news/atom.xml"/><updated>2013-06-14T23:19:49Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.166 (http://www.squarespace.com)">Squarespace</generator><entry><title>U.S. News taps MDG to market inaugural Hospital of Tomorrow</title><id>http://www.marketingdesigngroup.com/news/2013/6/14/us-news-taps-mdg-to-market-inaugural-hospital-of-tomorrow.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/6/14/us-news-taps-mdg-to-market-inaugural-hospital-of-tomorrow.html"/><author><name>Tom Kimmelman</name></author><published>2013-06-14T23:18:44Z</published><updated>2013-06-14T23:18:44Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/hot_logo_news.gif?__SQUARESPACE_CACHEVERSION=1371251961359" alt="" /></span></span></p>
<p><span>MDG is honored to have been selected by U.S. News &amp; World Report as the marketing partner for its inaugural Hospital of Tomorrow conference.&nbsp;Slated for November 4 &ndash; 6, 2013, this top-tier summit occurs amid the swirl of uncertainty that surrounds the Affordable Care Act and as hospital executives contend with a myriad of pressing issues: a shifting patient population, soaring costs, increasing payer and regulatory demands, and the impact of rapidly expanding technological innovation, to cite a few. Held in the nation&rsquo;s capital, where policy-making and hospital management now intersect in unprecedented ways, this unique collaboration will focus on spotlighting pioneering strategies and finding optimal solutions to help hospital leaders navigate healthcare&rsquo;s altered landscape. MDG will help identify and attract top-level healthcare executives from across all disciplines&mdash;CEOs, CIOs, CMOs and CFOs from thousands of hospitals throughout the country.</span></p>]]></content></entry><entry><title>MDG Named "Best Place to Work" by Meetings &amp; Conventions Magazine</title><id>http://www.marketingdesigngroup.com/news/2013/4/30/mdg-named-best-place-to-work-by-meetings-conventions-magazin.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/4/30/mdg-named-best-place-to-work-by-meetings-conventions-magazin.html"/><author><name>Tom Kimmelman</name></author><published>2013-04-30T18:09:47Z</published><updated>2013-04-30T18:09:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span><span class="thumbnail-image-float-right ssNonEditable"><span><a href="http://www.meetings-conventions.com/articles/best-places-to-work-in-the-meetings-industry-2013/a53752.aspx" target="_blank"><img src="http://www.marketingdesigngroup.com/storage/news-images/MC-Cover.jpg?__SQUARESPACE_CACHEVERSION=1367345494595" alt="" /></a></span></span>Founded in 1967, the company thrives on a cohesive, collaborative office culture. The entire staff occasionally works on art projects together or takes afternoon field trips to see museum or gallery exhibits to "feed their creative soul outside the work environment," says Kimberly Hardcastle-Geddes, MDG's president and owner. "It allows us to develop a sense of camaraderie and friendship that we can apply to work."</span></p>
<p>Read full article at <em><a class="offsite-link-inline" href="http://www.meetings-conventions.com/articles/best-places-to-work-in-the-meetings-industry-2013/a53752.aspx" target="_blank">Meetings &amp; Conventions</a></em> Magazine.</p>]]></content></entry><entry><title>Four MDG Campaigns Honored by EXPO Magazine</title><id>http://www.marketingdesigngroup.com/news/2013/4/30/four-mdg-campaigns-honored-by-expo-magazine.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/4/30/four-mdg-campaigns-honored-by-expo-magazine.html"/><author><name>Tom Kimmelman</name></author><published>2013-04-30T17:23:06Z</published><updated>2013-04-30T17:23:06Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span>The editors of EXPO magazine unveiled finalists in its second annual E.X.C.I.T.E. Awards, a competition that celebrates excellence and innovation in trade shows and events. MDG is up for four awards:</span></p>
<p><span><span><strong>SEMA 2012 for Best Marketing Collateral</strong></span></span></p>
<p><span><span><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/sema-excite-expomag.jpg?__SQUARESPACE_CACHEVERSION=1367344967767" alt="" /></span></span></span></span></p>
<p><span><span><br /></span></span></p>
<p><span><span><span><strong>BOMA 2012 for Best Marketing Campaign</strong></span></span></span></p>
<p><span><span><span><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/boma-excite-expomag.jpg?__SQUARESPACE_CACHEVERSION=1367345010490" alt="" /></span></span></span></span></span></p>
<p><span><span><span><br /></span></span></span></p>
<p><span><span><span><span><strong>SuperZoo 2012 for Best Use of Social Media</strong></span></span></span></span></p>
<p><span><span><span><span><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/sz-excite-expomag.jpg?__SQUARESPACE_CACHEVERSION=1367345046636" alt="" /></span></span></span></span></span></span></p>
<p><span><span><span><span><br /></span></span></span></span></p>
<p><span><span><span><span><span><strong>Total Energy USA 2012 for Best Overall Public Relations Campaign</strong></span></span></span></span></span></p>
<p><span><span><span><span>Visit <a class="offsite-link-inline" title="Total Energy USA Press Releases" href="http://totalenergyusa.com/press" target="_blank">totalenergyusa.com/press</a> to view press releases.</span></span></span></span></p>
<p><span><span><span><span><br /></span></span></span></span></p>]]></content></entry><entry><title>Kellie Shevlin, VP International and MDG collaborate on Craft Beverage Expo launch</title><id>http://www.marketingdesigngroup.com/news/2013/4/30/kellie-shevlin-vp-international-and-mdg-collaborate-on-craft.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/4/30/kellie-shevlin-vp-international-and-mdg-collaborate-on-craft.html"/><author><name>Tom Kimmelman</name></author><published>2013-04-30T16:45:00Z</published><updated>2013-04-30T16:45:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/cbe-brandlaunch.jpg?__SQUARESPACE_CACHEVERSION=1367346330548" alt="" /></span></span></p>
<p><em>San Jose, CA</em><span>&nbsp;&ndash; Announced in early March,&nbsp;</span><a class="offsite-link-inline" href="http://craftbeverageexpo.com/?utm_source=Campaign+Monitor&amp;utm_medium=Press+Release+#2&amp;utm_term=Media&amp;utm_content=Homepage&amp;utm_campaign=CBE14" target="_blank">Craft Beverage Expo</a><span>&nbsp;was received with even more enthusiasm than show organizers originally expected, by an audience excited about the collaboration among the craft beer, wine and spirit markets. The event, scheduled for May 6-8, 2014 at the San Jose Convention Center, will provide a forum to exchange ideas, showcase best practices and ultimately help its participants drive growth and increase market share.</span></p>
<p>Read full release <a class="offsite-link-inline" href="http://craftbeverageexpo.com/press-release/trade-show-powerhouses-expect-craft-beverage-success" target="_blank">here</a>.</p>]]></content></entry><entry><title>World of Concrete: The Best Show in Years</title><id>http://www.marketingdesigngroup.com/news/2013/3/8/world-of-concrete-the-best-show-in-years.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/3/8/world-of-concrete-the-best-show-in-years.html"/><author><name>Tom Kimmelman</name></author><published>2013-03-09T00:22:22Z</published><updated>2013-03-09T00:22:22Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><img src="http://www.marketingdesigngroup.com/storage/news-images/WoCPic.jpg?__SQUARESPACE_CACHEVERSION=1362788582258" alt="" /></span></p>
<p><span >World of Concrete 2013 wrapped up a hugely successful show at the Las Vegas Convention Center, February 5-8, 2013. The well-known industry event surpassed all expectations in square footage and attendance numbers while launching new and exciting products, equipment and events; presenting more than 100 seminars in the world-class Education and Certification Program; and providing valuable networking opportunities for exhibitors and attendees.&nbsp;World of Concrete 2013, the only annual international commercial construction trade show for the concrete and masonry industries, attracted 54,869 professional registrants and showcased just over 1,300 indoor/outdoor exhibitors in more than 605,000 net square feet of exhibit space, an increase of more than 53,000 net square feet over the 2012 show.&nbsp;&ldquo;Optimism was evident throughout World of Concrete 2013 with positive results from exhibitors as well as attendees. We believe this upward trend will continue. Exhibitors were so pleased with WOC 2013 that we have already booked more than 60% of the 2013 exhibit space for the 2014 show,&rdquo; said Show Director Jackie James. &ldquo;Also, our international attendance continues to grow as evidenced by the increased number of international delegations for WOC 2013.&rdquo;</span></p>]]></content></entry><entry><title>Optimism—Everywhere You Look at Surfaces</title><id>http://www.marketingdesigngroup.com/news/2013/3/8/optimismeverywhere-you-look-at-surfaces.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/3/8/optimismeverywhere-you-look-at-surfaces.html"/><author><name>Tom Kimmelman</name></author><published>2013-03-09T00:20:32Z</published><updated>2013-03-09T00:20:32Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><img style="width: 605px;" src="http://www.marketingdesigngroup.com/storage/news-images/JAN_3631.JPG?__SQUARESPACE_CACHEVERSION=1362788503735" alt="" /></span></p>
<p><span >A renewed sense of energy and excitement was visible at SURFACES | StonExpo/Marmomacc Americas 2013. Attendees and exhibitors were delighted with the show and the overall sense of industry optimism present on the show floor. The event took place&nbsp;January 28-31at Mandalay Bay Convention Center in Las Vegas and experienced a 4.3 percent increase in attendance from 2012. Industry professionals packed the aisles to see a comprehensive selection of new, on-trend floor covering and stone products.&nbsp;&ldquo;We are very optimistic about the state of the industries we serve. There was a new and energetic buzz on the show floor that consumed both attendees and exhibitors throughout the duration of the show,&rdquo; commented Dana Teague, Group Director, SURFACES | StonExpo/Marmomacc Americas.&rdquo;</span></p>]]></content></entry><entry><title>Gangnam Style! d’Archangelo Brings Social Media Strategies to the Korean Exhibition Industry Forum</title><id>http://www.marketingdesigngroup.com/news/2013/1/16/gangnam-style-darchangelo-brings-social-media-strategies-to.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/1/16/gangnam-style-darchangelo-brings-social-media-strategies-to.html"/><author><name>Tom Kimmelman</name></author><published>2013-01-17T00:03:25Z</published><updated>2013-01-17T00:03:25Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span> </span></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/HKM_4283-1.jpg?__SQUARESPACE_CACHEVERSION=1358381377762" alt="" /></span></span></p>
<p>December was a busy event month for the MICE industry near and far. Hot on the tails of IAEE's Expo! Expo!, Alex d'Archangelo was invited to speak at the Korean Exhibition Industry Forum, organized by the Association of Korea Exhibition Industry (AKEI). The full-day conference took place at COEX Convention and Exhibition Center&ndash;&ndash;located in the Gangnam district of Seoul.&nbsp;<span>Alex presented a modified version of MDG&rsquo;s popular&nbsp;<a class="offsite-link-inline" style="color: blue;" href="http://www.marketingdesigngroup.com/news/2012/11/6/iaee-taps-darchangelo-and-hardcastle-to-present-social-media.html" target="_blank">Power to the People</a>&nbsp;presentation, touting the benefits of decentralizing social media within trade show organizations and engaging event partners, vendors and other stakeholders to particpate.&nbsp;<span>Alex was among a who's who of event industry star power, including veteran moderator Barry Siskind; Outgoing IAEE Chair Doreen Biela; Mack Brooks Board Member/Artexis Vice President Hakan Gershagen; Montgomery Worldwide Managing Director, Damion Angus; Senior VP of Koelnmesse, Stefan Eckert and CEO of AsiaWorld-Expo, Allen Ha.</span></span></p>
<p><span><span>&nbsp;</span></span>The presentation was well received by a high level international audience, including Chih-chien Lin, Deputy Director of the Taiwan Trade Center; Steve Sukho Lee, Deputy Director of the Korea Trade Investment Promotion Agency (KOTRA) and Supawan Teerarat, Director of Exhibitions for the Thailand Convention &amp; Exhibition Bureau.</p>
<p>&nbsp;</p>]]></content></entry><entry><title>MDG Selected to Market NPE2015</title><id>http://www.marketingdesigngroup.com/news/2013/1/16/mdg-selected-to-market-npe2015.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2013/1/16/mdg-selected-to-market-npe2015.html"/><author><name>Tom Kimmelman</name></author><published>2013-01-16T23:57:40Z</published><updated>2013-01-16T23:57:40Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>SPI: The Plastics Industry Trade Association has named Marketing Design Group (MDG) to be the marketing agency for the NPE2015 international plastics exposition, it was announced today by Brad Williams, SPI&rsquo;s director of marketing and sales for trade shows and conferences.</p>
<p>Based in San Diego, MDG has long specialized in promoting trade shows and other industry events and has extensive experience in international marketing. For NPE2015, the agency will provide strategic consulting, branding, exhibitor marketing, website development, print and digital advertising, media negotiations, direct mail promotion, and international attendee acquisition. Exhibitor sales will be carried out by NaylorCMG, which provided this service for the previous NPE in 2012.</p>
<p>&ldquo;MDG is the leading trade show marketing firm, with 35 years of experience promoting some of the most successful events in the country,&rdquo; said Mr. Williams. &ldquo;Their expertise will expand SPI&rsquo;s ability to communicate the unique value of NPE2015 across the full range of media, as well as to the many vertical audiences with a need to know about plastics technologies and business opportunities.&rdquo;</p>
<p>MDG already works with ten of the top 100 events listed by <em>Trade Show Executive</em> magazine, among them world-scale, machinery-focused trade shows, according to Kimberly Hardcastle-Geddes, president of MDG.</p>
<p>&ldquo;We are excited by the opportunity to help SPI market the largest and most dynamic plastics show in the Western Hemisphere,&rdquo; said Ms. Hardcastle-Geddes. &ldquo;We look forward to collaborating with SPI's team of trade show professionals who are known for using fresh, innovative tactics to tackle challenges, remain relevant, and provide a high-value experience to its audience."</p>
<p>-------</p>
<p>NPE is a triennial international plastics exposition solely owned and produced by SPI: The Plastics Industry Trade Association. NPE2015 will take place Monday through Friday, March 23-27, 2015, at the Orange County Convention Center in Orlando, Florida. NPE2012 had 1,933 exhibitors, 40% of which came from outside the U.S.A. The event attracted 55,359 participants, 26% of them international visitors.</p>
<p>Founded in 1937, SPI is the plastics industry trade association representing the third largest manufacturing industry in the United States. SPI's member companies represent the entire plastics industry supply chain, including processors, machinery and equipment manufacturers and raw materials suppliers. The U.S. plastics industry employs nearly1-million workers and provides more than $341 billion in annual shipments. <a class="offsite-link-inline" href="http://www.plasticsindustry.org/" target="_blank">www.plasticsindustry.org</a></p>]]></content></entry><entry><title>MDG Expands Partnership with BOMA International</title><id>http://www.marketingdesigngroup.com/news/2012/12/11/mdg-expands-partnership-with-boma-international.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2012/12/11/mdg-expands-partnership-with-boma-international.html"/><author><name>Tom Kimmelman</name></author><published>2012-12-11T18:17:45Z</published><updated>2012-12-11T18:17:45Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>MDG is proud to have been selected by BOMA International as its association marketing partner. For the first time, the association and event marketing strategies will be managed by one agency using an Integrated Marketing Communications (IMC) approach. MDG began working with BOMA in 2011 to market its annual conference and exposition. Lisa M. Prats, Vice President of Marketing &amp; Communications, gave the agency glowing praise saying, &ldquo;MDG really took the time to understand our industry and our audiences to create marketing pieces and to write effective copy that would get results. In just the first year of working with MDG, our full-delegate conference attendance increased by nearly 14 percent. In a nutshell, they are truly the best at what they do. I can&rsquo;t see us ever using another marketing firm.&rdquo;</p>]]></content></entry><entry><title>The SEMA Show: Another Huge Success</title><id>http://www.marketingdesigngroup.com/news/2012/12/11/the-sema-show-another-huge-success.html</id><link rel="alternate" type="text/html" href="http://www.marketingdesigngroup.com/news/2012/12/11/the-sema-show-another-huge-success.html"/><author><name>Tom Kimmelman</name></author><published>2012-12-11T18:04:53Z</published><updated>2012-12-11T18:04:53Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.marketingdesigngroup.com/storage/news-images/SEMA-2012.jpg?__SQUARESPACE_CACHEVERSION=1355249382862" alt="" /></span></span></p>
<p>The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry&rsquo;s brightest minds and hottest products to one place, the Las Vegas Convention Center. In fact, this year, it drew more than&nbsp;60,000 domestic and international buyers. Plus, the media coverage for the 2012 event reached a record high, with representatives from local news stations, national publications and newspapers, major automotive production companies and automotive enthusiast publications. The international recognition at SEMA 2012 also continued to grow with more than 150 companies recognized for the SEMA Show Global Media Awards Program.</p>]]></content></entry></feed>