On Thursday, April 20 in Chicago, Illinois, mdg president, Kimberly Hardcastle-Geddes, lead a panel of experts discussing the right mix of best- and next-practices, covering everything from persona development to message mapping to automation to digital advertising and more. Panelists included Ed Nichols, VP of Events at SouthComm, Laura Santella-Saccone, CMO of the Specialty Food Association and Brian Pagel, Senior Vice President at Emerald Exhibitions. The session, “What’s Now, What’s New, and What’s Next in Attendee Marketing” was a premier feature of Trade Show Executive’s Fastest 50 Awards and Summit.