Insights, Innovation and Inspiration to Grow Event Attendance
Presented by Nancy Drapeau, Director of Research, Center for Exhibition Industry Research (CEIR) and Kimberly Hardcastle, President, mdg
Thursday, November 30 | 9:00 to 10:00 am
Henry B. Gonzalez Convention Center, Room 302
San Antonio, Texas

Participants will get a first look at newly released data on organizer strategies and tactics aimed at growing event attendance. Drapeau will highlight the most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing and what’s on the horizon. Hardcastle will bring it home with advice for translating strategy and insights into an attendee marketing campaign that delivers results.

CEM: Event Marketing
Presented by Kimberly Hardcastle, President, mdg
Friday, December 1 | 8:00 am to 5:00 pm
Henry B. Gonzalez Convention Center, Room 225
San Antonio, Texas

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.