From Farm-to-Table: Demystifying the Attendee Marketing Process
presented by Kimberly Hardcastle-Geddes, mdg president
a premier feature of
IAEE’s Southeastern Classic Educational Conference
Thursday, July 27, 2017
10:45 am to 11:55 am
Sheraton Myrtle Beach Convention Center
Myrtle Beach, South Carolina
Whether launching a new event, repositioning an existing one or simply striving to increase overall participation, there are vital seeds that must be planted, nurtured, and monitored throughout the attendee marketing process to deliver a plentiful bounty of both people and profits. This session will help event professionals cultivate their attendee marketing process, from soup to nuts, covering how to …
- identify strategic insights that should serve as the platform on which your event and campaign is built
- translate those insights into event features, campaign creative, messaging strategies, and tactics that get results
- break down internal silos to ensure sales, operations, education, and other departments of your organization are aligned behind common objectives
- break down external silos and build a network of influencers, firestarters and advocates that will help you extend your campaign reach
Furthermore, you’ll see real life examples and hear case studies that bring it all to life. You’ll leave with forward-thinking, envelope-pushing strategies and tactics that will help you develop new markets, build your brand, engage your audience and, most importantly, grow attendee participation.
As Owner, President and Chief Marketing Strategist of mdg, the nation’s leading marketing and public relations agency specializing in B2B events, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for several of the largest and most successful trade shows and conferences in the country. Kimberly has worked in both the United States and Europe, holds a Master of Science in Business Administration with an emphasis in Marketing and has 16 years of event industry experience. She is an IAEE Krakoff Leaders Institute alumna, the editor of mdg’s trade show marketing newsletter, a presenter of industry seminars on strategic market planning and is a recipient of IAEE’s Educator of the Year Award and Trade Show Executive’s first ever Marketing Genius Award.