MONROVIA, CA – SuperZoo—North America’s leading pet retail trade exposition and conference produced by World Pet Association (WPA)—recently wrapped its largest show to date at the Mandalay Bay in Las Vegas with a more than four percent increase in attendees and eight percent increase in companies attending over 2015 as well as nearly 1,200 exhibitors participating. These record-breaking numbers cemented SuperZoo’s place as the largest pet retail show in North America in terms of both buyer and exhibitor participation.
The redesigned exhibit hall—with an additional 85,000 square feet of exhibit space—saw more than 820 new products make their debut as part of the popular New Product Showcase. More than 90 education sessions covered a wide variety of topics including: staff training, human resources, leadership, social media, customer service and marketing, among others. Grooming and service industry education sessions were geared toward how to build your business by adding rapid growth areas including day care, boarding and dog training. Animal wellness sessions focused on small animal care in stores and best practices geared toward birds, reptiles and fish.
Earvin “Magic” Johnson—basketball legend and CEO of Magic Johnson Enterprises—kicked off SuperZoo’s trade show with an inspiring keynote focusing on how he parlayed his skills and tenacity on the court into success in the business world.
“The quality and depth of SuperZoo’s speakers, education sessions, attendees and exhibitors was incredible,” says Doug Poindexter, president of WPA. “SuperZoo is continually evolving and growing to meet the needs of pet retailers as well as the trends in the industry and this year demonstrated WPA’s sustained commitment to contributing to the pet industry’s continued success.”