MDG has a 35-year track record of delivering outstanding results to its clients, on time and on budget. But don’t just take our word for it…
AWFS Vegas
Client: Association of Woodworking
and Furnishings Suppliers
Commerce, California
Name: Angelo Gangone, Executive Vice President
“The industry is buzzing about how incredible our marketing is. The creativity and the targeted messages helped increase buyer attendance by 22 percent. The campaign also overcame the perception that we were a regional event, evidenced by the 100 percent jump in buyer attendance from each of 44 states, and a 134 percent increase in international buyers. You guys knocked people’s socks off. I can’t wait to see what you come up with next year!”
International Baking Industry Exposition
Client: American Bakers Association and BEMA
Washington, D.C.
Name: Rich Hoskins, Committee Chairman
The following is an excerpt from the IBIE show daily, Sunday October 7, 2007:
Rich Hoskins, III, IBIE Committee vice-chairman, Colborne Corp., commented on the increased breadth of the show. “It is every bit as good or more than the past, and much of that is because of the concentrated and innovative marketing campaign through our marketing partner, Marketing Design Group (MDG). Through Kimberly Hardcastle-Geddes at MDG, we worked well beyond our prior efforts and beyond traditional markets.”
The results are evident. This year, 167 new companies will be exhibiting at the show, a 25 percent increase in new exhibitors, many of which are from ancillary markets.
Las Vegas Market
Client: World Market Center Las Vegas
Las Vegas, Nevada
Name: Dana Andrew,
Vice President of Marketing and Public
“Your insight, dedication and creativity on behalf of World Market Center have been truly inspiring. You’ve helped us shape our brand, communicate our vision to the world and reach unprecedented success. We are grateful to have you as an integral part of our team.”
SEMA Show
Client: Specialty Equipment Market Association
Los Angeles, California
Name: Peter McGillivray,
Vice President Marketing & Communications
“I consider MDG to be a true partner in our marketing initiatives. They understand SEMA’s diverse markets, and we rely on them to provide on-target campaigns that boldly execute our marketing strategy to capture prospects attention and acquire participants from core and new market segments.”
SuperZoo
Client: World Wide Pet Industry Association
Monrovia, California
Name: Doug Poindexter, President
“This past year, the SuperZoo board of directors and staff members reevaluated our marketing and sales objectives with a focus on how we could maintain our leadership positioning and consistent growth. Consequently, MDG was brought in as our strategic marketing partner to provide insight, inspiration and a campaign that enables maximum reach and ROI.”
Surfaces and StonExpo/Marmomacc Americas
Client: Hanley Wood Exhibitions
Dallas, Texas
Name: Kelly Cooper, Marketing Manager
“Marketing Design Group has served the trade show industry for more than 30 years and specifically Hanley Wood Exhibitions for over ten years. They know our company, exhibitors, attendees and our industry and operate as a direct extension of our company. Their dedication to research and finding the right message that resonates with our customers is unrivaled.”
Total Energy USA
Client: Total Energy USA
Houston, Texas
Name: Vinnie Polito, President of VP International
“MDG was initially retained for a comprehensive research project in the energy market. They demonstrated an ability to quickly understand a complex industry, make meaningful recommendations and meet deadlines. When we launched Total Energy USA, MDG pulled together all the disparate pieces to make us look incredibly robust in a very crowded and competitive field. The response to our launch has been unprecedented. MDG operates as our marketing department (and Kimberly as our Chief Marketing Officer) which works on so many levels. The structure is efficient, the arrangement is budget friendly and the quality is exceptional.”
World of Concrete
Client: Hanley Wood Exhibitions
Dallas, Texas
Name: Jackie James, Show Manager
“MDG makes a concerted effort to know our industry, our audience and our exhibitors and to come up with ideas to make our event marketing original and memorable.”
