The Future of Attendee Acquisition
- May 30, 2017
- 3:30 pm – 5:00 pm
- JW Marriott, Washington, D.C.
Join mdg, Feathr and Reed Exhibitions for a lively and informative discussion that will help you cultivate a more holistic understanding of digital event marketing and equip you with the insights you need to manage change.
Specific discussion topics include:
- What’s driving attendance now and what will change over the next 3-5 years
- Translating strategic insights into actionable marketing tactics
- Hiring, training, and organizing staff with the right marketing skills
- Evaluating and implementing the right tools for YOUR audience
- Using data to effect meaningful marketing change
Kimberly Hardcastle-Geddes, CEM
President and Co-owner, mdg
With a Master of Science in Business Administration and 16 years of marketing experience, Kimberly applies focus, discipline and expertise to successfully manage projects from the strategic planning phase through the creative execution. Kimberly is a CEM faculty member, an IAEE Future Leaders Institute alumnus, the author of mdg’s trade show marketing newsletter, a presenter of industry seminars on strategic market planning and, most importantly, an integral marketing collaborator on several of the largest shows in the country.
Senior Vice President, Digital, Reed Exhibitions
director of social + digital, mdg
With a track record of success in social media, content and inbound marketing, Santana is helping mdg clients win in the digital age. She graduated with honors from Columbia University in New York, has lived in three countries and has traveled to nearly fifty. A speaker of English, German and Spanish, Santana blends her global viewpoint, passion for analytics and vast marketing experience to develop creative solutions that increase event attendance and association membership for a wide portfolio of agency clients. If she’s not online figuring out the newest tech-y tools, you can find her running, reading, traveling, laughing, or singing in the office.
Co-founder, CEO, Feathr